17 Dec 2009

Just put some slap on and it'll be fine


It seems that whenever I am bored I tend to be on thecoolhunter.com and last night I found these. So come grab a chair, have a cuppa and lets discuss branding.

Successful little marketing tool, isn't it. Or would you prefer to name it lies? Dirty, filthy lies. When we brand objects do we hide them under a label to make them better? Are the fries sold under the Gucci logo any less harmful to you than the ones under the arched M?

Brands create an image of the company, of the product. We can be sure that if it "says Kellogg's on the box, it's Kellogg's in the box." As cheesy as that ad may be. Brands associate perceptions and experiences with products. And if anyone actually chooses to use their brand of quality and style to advertise something that goes against what the brand stands for, they should take the very chair I invited them to sit on and use it do turn their own head into a modern artpiece.

Brand value is something that is earned through hard work and high quality, a brand is never lies, who would even say such a thing... oh wait...

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